TURN

About turn
turn is a health and wellness brand aiming to expand their horizons into the healthy snack space. Realizing their brand was being held back by lack of design understanding and structure, the launch of their monohydrate gummy led founder Robert and his team to my design services and expertise. The gummy features prominent blue raspberry flavors and that needed to be highlighted in the packaging without being to on-the-nose.

We wanted to keep the feel modern and aggressive while retaining that laid back, relaxed brand identity. Cool blues with undertones of violet and shadows vocalize depth. A general restructuring and custom iconography provide strengthened shelf appeal.