Bad Piggie Hazy IPA

Role: Art Direction + Brand Identity

For those seeking a punch in every sip, our mudwatery slop boasts an 8% IPA designed to deliver a robust savory flavor, with hints of cacao. Based in Los Angeles, this comprehensive branding effort features distinctive island coastal-inspired packaging, making it stand out among sunny and peachy competitors on store shelves. The LogoType design features the word OINK stacked in a style reminiscent of a Pacific island tribal symbol. This unique approach allowed for a logotype large enough to include the alcohol content, serving as a hallmark of the brand's identity and a bold selling point for its confidence. The boldly unconventional copy captures a carefree attitude—embracing 'bring it on,' 'long hair don’t care,' and unapologetic burps. Please enjoy responsibly. Oink, Cheers!

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DELKOR